Discover our Sweet Win!
Werther’s Original Soft Crème Caramels winner of the 2016 Best New Product Award
BrandSpark Canadian Shopper Study provides a comprehensive source of insights about Canadian shopping habits for everyday consumer packaged goods. More than 39,000 Canadians participated in this 13th annual study and the results are used to determine the winners of the 100% consumer-voted Best New products award. The 2016 survey had more than 217 entries and 71 winning products across multiple categories. Winners are determined by consumer appeal and repurchase intent. Werther’s Original Soft Crème Caramels received top spot in the candy category outperforming Lancaster Caramels and Dare real fruit chews. Soft Crème Caramels receives sweet reviews from consumers; “As a child I loved caramel candies. As I grew older they were less likely to be found. Having the Werther's Original Soft Crème Caramels available in more and more stores is like a big hug from my mom. They are chewy, flavourful, and so addictive.” “Werther's Original Soft Crème Caramels are simply irresistible. I find it hard to eat just one. I often hide them away as an adult treat when I need a break, they are smooth and creamy.” Discover our sweet win, Soft Crème Caramels our softest caramel yet!