Werther’s Original
Werther’s Original

Welcome to the world of Werther’s Original

A story and tradition as rich as our caramel.

Over 100 Years of Caramel Tradition

The invention

1909

The invention

It happened in the little town of Werther, Germany in 1909. That is where confectioner Gustav Nebel created his most perfect candy at the peak of his career. He took fresh cream, real butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the now globally famous Butter Candy.

The popular brand that unites generations

1985

The popular brand that unites generations

Werther's Original conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.

A No Sugar Added option

2005

A No Sugar Added option

Sweet and creamy, and incredibly good: the classic caramel is now also available in No Sugar Added.

International bestseller among Storck brands

2015

International bestseller among Storck brands

Werther's Original is sold in more than 100 countries today, which makes them one of Storck's most widely distributed brands.

Werther’s Original Caramel Popcorn is Now Available in Canada!

2018

Werther’s Original Caramel Popcorn is Now Available in Canada!

It is the only popcorn topped with Werther’s Original’s rich and creamy Caramel, for that one-of a kind Werther’s Caramel taste.

What Makes Werther’s Original Special?

Much has changed since Werther’s Original Hard Candies were first created. But some things have remained exactly the same. Our candies are made with only the finest ingredients, and blended together with the same passion and care our first candy maker, Gustav Nebel, brought to every caramel he crafted. That’s how we make sure every Werther’s Original has the familiar taste you love.

Much has changed since Werther’s Original Hard Candies were first created. But some things have remained exactly the same. Our candies are made with only the finest ingredients, and blended together with the same passion and care our first candy maker, Gustav Nebel, brought to every caramel he crafted. That’s how we make sure every Werther’s Original has the familiar taste you love.
With so many Werther’s Original varieties, it can be hard to choose a favourite. Will it be our classic Hard Candies, beloved by generations? Or, perhaps, our Soft Caramels with their traditional, sweet flavour and creamy texture? We also tempt you with exquisite caramel cream fillings. And many of your favorites are available with no added sugar.

Today’s Werther’s Original

The irresistible hard caramel candy created by Gustav Nebel over 100 years ago is still, to this day, one of the most popular and best selling caramel candies in the world. In fact, people in over 100 countries consider it a favourite, making Werther’s Original the most international of the Storck family of brands.

In 2010, the Werther’s Original caramel shop was established in Walt Disney World’s EPCOT theme park.

Luckily, some things never change – each caramel creation is made with loving care and proudly bears the Werther’s Original name.