The World of Werther’s Original

Caramel has been our passion for generations.

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Our Tradition and History

Over 100 Years of Caramel Tradition

A long time ago, in the small European village of Werther, candy-maker Gustav Nebel created his finest candy. He used the best ingredients – real butter, fresh cream, white and brown sugars, a pinch of salt and a lot of time - to create a treasure worthy of being wrapped in gold. Because they turned out especially well, they were named Werther’s Original in honor of the little village. Crafting this smooth, creamy caramel became a family tradition handed down through generations.

Today, people all around the world enjoy the unique taste of Werther’s Original.

Werther’s Original - Canada’s Favourite Caramel TM.
First Werther’s Original TV commercial
The grandfather from the popular TV commercial
The first Werther’s Echte packaging from 1994
The first Werther’s Original packaging from 1994
Excerpt from the first TV spot
Excerpt from the first TV spot

What Makes Werther’s Original Special?

Much has changed since Werther’s Original Hard Candies were first created. But some things have remained exactly the same. Our candies are made with only the finest ingredients, and blended together with the same passion and care our first candy maker, Gustav Nebel, brought to every caramel he crafted. That’s how we make sure every Werther’s Original has the familiar taste you love.
Fresh cream, premium butter, and a lot of love, attention and time—these are what make Werther’s Original so special.
Fresh cream, premium butter, and a lot of love, attention and time—these are what make Werther’s Original so special.

An Irrestible Variety of Caramel

With so many Werther’s Original varieties, it can be hard to choose a favourite. Will it be our classic Hard Candies, beloved by generations? Or, perhaps, our Soft Caramels with their traditional, sweet flavour and creamy texture? Or you might select our caramel and chocolate candies that combine the flavours you love. We also tempt you with exquisite caramel cream fillings. And many of your favorites are available with no added sugar.
Everyone enjoys candies from Werther’s Original
Hard, Chewy and Soft caramels from Werther’s Original
Werther’s Original Hard Candies
Werther’s Original Caramels

Today’s Werther’s Original

The irresistible hard caramel candy created by Gustav Nebel over 100 years ago is still, to this day, one of the most popular and best selling caramel candies in the world. In fact, people in over 100 countries consider it a favourite, making Werther’s Original the most international of the Storck family of brands.

In 2010, the Werther’s Original caramel shop was established in Walt Disney World’s EPCOT theme park.

Luckily, some things never change – each caramel creation is made with loving care and proudly bears the Werther’s Original name.
Werther’s “Caramel Kitchen” at Epcot, Walt Disney World Resort (Florida, USA)
Werther’s “Caramel Kitchen” at Epcot, Walt Disney World Resort (Florida, USA)
A variety of Werther’s Original products
The Werther’s Original product line
Werther’s Caramel Kitchen at Epcot, Walt Disney World Resort (Florida, USA)
Werther’s “Caramel Kitchen” at Epcot, Walt Disney World Resort (Florida, USA)
Werther’s Original Caramels are an irresistible delight
The girl in the caramel shop – excerpt from the TV commercial
Werther’s Original Caramels
Excerpt from the TV commercial
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